Description
Denny’s is a full-service, family-style restaurant chain known for its extensive menu, including breakfast, lunch, and dinner options available 24/7. The brand emphasizes a welcoming atmosphere and value-priced meals, catering to a broad customer base.
Franchisor Details
Franchisor Name
Denny's
Year Founded
1953
Franchising Since
1959
Home Office
Spartanburg, South Carolina
Training
Extensive training program on restaurant operations, customer service, marketing, and financial management.
Industry
Food & Beverage
Franchise Costs
Total Investment
$1,618,374 - $3,056,874
Net Worth Required
$1MM
Liquid Capital Required
$500,000
Franchise Fee
$30,000
Royalty Fee
4.50%
Values & History
Founded in 1953, Denny’s has grown into a global brand with over 1,600 locations worldwide. The company values quality, service, and community involvement, striving to provide a comfortable dining experience for all guests.
Industry Performance
The full-service restaurant industry is experiencing a resurgence, with consumers increasingly seeking dining experiences that offer both value and quality. Denny’s, with its diverse menu and 24/7 service model, is well-positioned to capitalize on this trend. The brand’s adaptability and commitment to customer satisfaction have enabled it to maintain a strong presence in the competitive restaurant landscape.
Training & Support
Franchisees benefit from comprehensive training programs covering restaurant operations, management, and customer service. Ongoing support includes marketing assistance, supply chain management, and continuous operational guidance to ensure consistency and uphold brand standards.
Qualifications
Prospective franchisees should have substantial business experience, preferably in the restaurant or retail sectors, and a commitment to maintaining the brand’s quality and service standards. Strong leadership skills and a dedication to community engagement are also important.